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[Josh]

I've just noticed in the Winter brochure that the resort map has been updated.

http://www.disneylandparis.com/BROCHURE ... /appli.htm (page 46)

Now it doesn't look as though the Disneyland Park is sticking outside of the area.

[CafeFantasia]

The cover is quite lush and magical, but I still don't like the fact they focus on little girls. What message does that cover give out? I look at it and think, Disneyland is just for little girls. Where's the family enjoying the experience together? Where are the teenagers? Where are the young couples?

[Reiana]

Hey Clint is still on the billboard at the Santa Fe Hotel  :lol:
Does that mean, he is comin back or is it just the usual Disney and their homework thing  

[Josh]

I think the brochure is mainly just for getting the kids excited. But yes, putting a child on the cover gives a bad impression.

[dagobert]

In my opinion it is just another cheap brochure, like in the years before. I really miss the brochures from the 90ies and early 2000s. Back then the brochure focused on the park, on the lands and on the attractions. Now it's just about children.

The map looks fine and for Clint, I'm afraid that he will not return. Stupid Cars poster!!!

[littlemermaid83]

I hate the cover, the child face looks so fake and forced. Imo she looks like shes seen something she rather wouldn't of seen lol.

[CafeFantasia]

I think the brochure is mainly just for getting the kids excited. But yes, putting a child on the cover gives a bad impression.

But do kids get excited by seeing kids getting excited? It's like Disney are forcing a reaction on you. They don't need to show us (well, kids) how you're supposed to react to Disneyland. If they have confidence in their park, and they're certain it will make kids happy, then they should put their product first (e.g. the castle) not a picture showing you how you (again, kids) should react.

Imagine if the poster for the movie Tangled was simply a photo of a kid reacting to Tangled. It wouldn't tell you anything about the story, or the characters, or the environments in the film. Crazy idea, isn't it, but that's exactly how they attempt to sell Disneyland Paris.

Disneyland Park doesn't need to be tarted up in Photoshop, or artificially made to look better for marketing reasons. The park has built-in magic. It sells itself. Just look at this in-camera shot of Sleeping Beauty Castle:

[davewasbaloo]

Exactly. I know it is not the same, but the Europa Park brochures show off the rides, theming, shows, restaurants and hotels and make you want to go. DLP used to do this. In the early years, there were spreads of two pages per land and about 5 pages dedicated to the studios. It made you want to go.

Now DLP seems to be aimed at either little kids (so the uninitiated think it is legoland) or us addicted folks who would go with no advertising at all.

[dagobert]

I really wonder what happened to the advertising department. I don't know how their new brochures convince anyone to visit DLRP. My favorite DLRP brochures are not the official ones. Over here other tourist companies did their own brochure which focused even more on the lands and rides than the official ones during the 90ies.

Back then they had the big attractions on the cover. Each land in DLP had its own double page and all major attractions were discribed. Now each page is a bad photoshop picture with smiling kids.

[MrsPirate]

I think the brochure is mainly just for getting the kids excited. But yes, putting a child on the cover gives a bad impression.

I was talking to a friend about our upcoming trip and she said she would love to take her 6 year old son, but there was no point as it's all about the princesses and there was nothing there for boys so she would wait until her daughter was old enough. This brochure does nothing to dispell that myth. It's so frustrating   :cry:

[Josh]

Really!? Wow. That is bad. They really need to get their act together.

[peter]

for such a beautiful park, it features very Little in the brochure

[Columbiad]

Whilst it true thier advertising doesn't show of the park or appeal to a broad-enough audience, I have to say I love the direction that the design has taken. I love the graphics and colours, and the colours they are using. They all look very professional, modern, and ultimatly, magical.

[Aurora1]

First I thought, that brochure is not that bad. What`s wrong with a laughing child... But flipping throu it I thought, that is just too much. Looking at it as someone who has never been there, I think it would not tell me really what DLP is .
My two cents on this
Aurora1

[Pete's Dragon]

I hate the cover, the child face looks so fake and forced. Imo she looks like shes seen something she rather wouldn't of seen lol.

The kids face look rather scary if you ask me.
 

Not so much a brochure, rather a collection of differnt coloured double page adverts, and bad adverts at that. Very dissapointed