New Winter Brochure

Started by Josh, June 10, 2011, 07:57:45 PM

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Anthony

#15
This might be my least favourite brochure to date, and that's saying something.

Particularly bad are the titles for each section with one word picked out in swirly serif typeface. Ugly and desperate. Like restaurants that produce their menus in indecipherable swirly fonts just to seem "classier" when really they're serving up egg and chips. It actually ends up making the resort look less classy than it really is, to me. Page 19 "Thrilling Moments" is a good example where you've got serif and sans-serif, two different colours and both bold and regular typefaces all within the same headline. Just horrible.

By the way - has anyone actually managed to receive a DLP brochure by post recently? I ordered one weeks ago and nothing. They didn't seem to care when I emailed about it, just pointed me back to the order page like I was thick.
...

pinkboxers

#16
Quote from: "Anthony"By the way - has anyone actually managed to receive a DLP brochure by post recently? I ordered one weeks ago and nothing. They didn't seem to care when I emailed about it, just pointed me back to the order page like I was thick.

Although this applied for the spring/summer brochure, I tried a few times ordering it from the Dutch website and waited for weeks and it didn't show up. Ended up going to a nearby travel agency to pick one up - got sick and tired of the no-showing.
"It's like when you go and you see a really great band live for the first time, you know, and nobody's saying it but everybody's thinking it: "We have something to believe in again."

dagobert

#17
Ordering the brochure from the German or Austrian website doesn't work, too. In fact it doesn't work since the new website is online.

littlemermaid83

#18
Quote from: "Anthony"This might be my least favourite brochure to date, and that's saying something.

Particularly bad are the titles for each section with one word picked out in swirly serif typeface. Ugly and desperate. Like restaurants that produce their menus in indecipherable swirly fonts just to seem "classier" when really they're serving up egg and chips. It actually ends up making the resort look less classy than it really is, to me. Page 19 "Thrilling Moments" is a good example where you've got serif and sans-serif, two different colours and both bold and regular typefaces all within the same headline. Just horrible.

By the way - has anyone actually managed to receive a DLP brochure by post recently? I ordered one weeks ago and nothing. They didn't seem to care when I emailed about it, just pointed me back to the order page like I was thick.

Before the new Winter broucher came out I got one the old mailed out to me after speaking to someone at CRO, it took 2.5 weeks to arrive.
Tomorrow, tomorrow, I love you, tomorrow,... You're always a day closer to my next Disney trip!

MissDisneyisMagical

#19
Hello,

has anyone else had problems getting this winter brochure? i have been to 5 different shops since june and not one of them has it, i requested one off of the disneyland paris website and they sent me the summer brochure and i have requested it twice more since then and have had nothing and its been 3 weeks!

Anyone else had problems?

Thanks
<center><embed src="http://www.satisfaction.com/glittermaker/show.swf?message=Kirsty&font=http://www.satisfaction.com/glittermaker/fonts/plainn_lib.swf&glitter=http://www.satisfaction.com/glittermaker/glitters/glitter78.swf&clickURL=http://www.satisfaction.com/glittermaker/&type=0&clickLABEL=Glitter Text Maker&flashLABEL=Satisfaction.com&bevel=0&shadow=1&glow=1&blur=0&fade=0&blink=0&gb=2&ga=0.6&gi=0&gc=16210663&bb=2&bc=0&sb=7&sa=0.7&si=0&sc=0&blb=7&ls=0&fontsize=60&num=78" quality="best" wmode="

MissDisneyisMagical

#20
Hello,

has anyone else had problems getting this winter brochure? i have been to 5 different shops since june and not one of them has it, i requested one off of the disneyland paris website and they sent me the summer brochure and i have requested it twice more since then and have had nothing and its been 3 weeks!

Anyone else had problems?

Thanks
<center><embed src="http://www.satisfaction.com/glittermaker/show.swf?message=Kirsty&font=http://www.satisfaction.com/glittermaker/fonts/plainn_lib.swf&glitter=http://www.satisfaction.com/glittermaker/glitters/glitter78.swf&clickURL=http://www.satisfaction.com/glittermaker/&type=0&clickLABEL=Glitter Text Maker&flashLABEL=Satisfaction.com&bevel=0&shadow=1&glow=1&blur=0&fade=0&blink=0&gb=2&ga=0.6&gi=0&gc=16210663&bb=2&bc=0&sb=7&sa=0.7&si=0&sc=0&blb=7&ls=0&fontsize=60&num=78" quality="best" wmode="

Josh

#21
Yes, we had problems as well. My Granddad managed to find it in a travel agent.

I think the delay was caused by an erratum that was made to it, because there was a mistake with the dates of an event (I can't remember what it was, sorry). The erratum was on a little pieces of paper between two of the pages.
Disneyland Paris
    [li]January 2000, 2012[/li]
    [li]April 2012[/li]
    [li]August 2009, 2011, 2013[/li]
    [li]New Year 1997-98, 1998-99, 2001-02, 2002-03, 2003-04, 2004-05, 2005-06, 2006-07[/li]
Walt Disney World
    [li]August 2008[/li]

gingajen

#22
I got the brochure at a little independant travel agents, but when I went to book at Going Places yesterday, they still had the old brochure. To be honest, its not very informative. It looks pretty, but does nothing to advertise the park in my opinion.

MissDisneyisMagical

#23
Ah thats ok thanks for both your input i still cant get it i just like to look at it (geeky i know)

Thanks
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gingajen

#24
It's not geeky, I have nearly read the print of it! That's what is so frustrating about the brochure, I love to read every tiny bit of detail over and over again, planning what I will do when I get there, where I will eat etc. But this brochure has no information at all in my opinion. If someone was looking through the brochure, planning their first trip to Disney, they would have no real clue what is on offer, unless they come across sights like this, until they actually arrive at the resort!

peter

#25
What you need is a page with the park maps, a page actually giving some idea of what food is available, what kind of extra attractions and shows are available during summer, or Christmas, or Halloween. They also really need to show less 8 year olds and more young and old couples, to show dlp is for everyone

Josh

#26
Quote from: "peter"What you need is a page with the park maps, a page actually giving some idea of what food is available, what kind of extra attractions and shows are available during summer, or Christmas, or Halloween. They also really need to show less 8 year olds and more young and old couples, to show dlp is for everyone
Yes! That sums it up perfectly! :mrgreen:
Disneyland Paris
    [li]January 2000, 2012[/li]
    [li]April 2012[/li]
    [li]August 2009, 2011, 2013[/li]
    [li]New Year 1997-98, 1998-99, 2001-02, 2002-03, 2003-04, 2004-05, 2005-06, 2006-07[/li]
Walt Disney World
    [li]August 2008[/li]

MissDisneyisMagical

#27
totally agree!
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AusMouse

#28
Quote from: "peter"What you need is a page with the park maps, a page actually giving some idea of what food is available, what kind of extra attractions and shows are available during summer, or Christmas, or Halloween. They also really need to show less 8 year olds and more young and old couples, to show dlp is for everyone

It's interesting you raised this. The last time I was at DLP was 14 years ago and I'm going again this year over the Xmas period. I was looking forward to seeing what had changed, what activities there were and information to plan out our two days there. Plus, I really wanted to know what I should expect over the Xmas months from DLP. It starts on Nov 7th but I'm not exactly sure exactly what starts. I thought the brochure would make DLP look like an 'experience'. After reading the brochure I almost felt like I didn't want to go anymore- too much pink? I saw lots of drawings of characters which did not provide me with any information and I really don't think pages of little girls doing impressions of Edvard Munch's 'The Scream' helped matters either.

This brochure wasn't really aimed at adults/families but aimed solely at kids (girls more so), and patronizingly so. Perhaps I was an odd child but I always knew when someone was desperately trying to sell me something.

I think this brochure should include: parade info, rides and what to expect from attractions, more information about the hotels, the dining experience, what happens in the Disney village, information regarding the various shopping and also appeal to as many demographics as possible. I think you can advertise by appealing to the child within each of us rather than aim specifically at children. That way you catch the adults, families, older adults, children, gay and heterosexual couples. Everyone finds something. A good brochure sells the city/town/resort/country/journey in terms of an essence so you get more of a global idea of where you're going and what you want to see or do.  Mind you, I find the DLP video trailers much more impressive than the WDW and Disneyland ones in the US. I have found this site far more useful and exciting than official stuff. But hey, their marketing people probably know exactly what they're doing even if I don't.

peter

#29
I agree with everything you said. If they just looked at other brochures, they might learn something