My take is that the new attractions from the 15th are still having an effect. I think that rides get people in first time not half-baked stage shows but I could be wrong.
Definitely, I agree this is still most likely a tail-off from the success of recent years.
In fact, look at the
First Half report and attendance was at 7.1m -
up 0.1m on 2008. So that 0.1 increase actually comes from the October-March period, right?
Therefore it's been completely, absolutely flat during the Mickey's Magical Party months so far, and even then I dare say they've only managed to keep it up thanks to these constant 20, 30 40% price cuts. They're running another 30% discount in the UK now, during their most most popular season! It's surely not healthy, in business terms.
Just to kick MMP further, I'd even suggest it's been a hindrance on their business. The adverts are tacky, the brochures don't show anything of the parks, the website is plain awful. They've had to slash prices just to get people interested. The regular prices just absolutely don't match what they're advertising.
But yeah, results aren't too bad given that there are still so many things about Euro Disney SCA that make you want to bang your head against the wall. They must be the only theme park on earth without a YouTube or Twitter account, for example. How much do they cost? Not 63 million euros...
I just hope that, if things continue this way, they look at
improving what they're doing rather than giving up and cutting costs. I know they need to do that in the short term, but only so far. Investing in a website that isn't crap and a marketing team that don't want to make everything look like a character-filled Disney Store catalogue would be a start.
Come out fighting, don't run around like headless chickens cancelling quality shows and giving people
annual passports for €1, for heaven's sake. Do they have the marketing manager of Netto working for them?