Forbes report "The Secrets Behind Disney's $2.2 Billion Theme Park Profits"

[SGregory27]

I found this a very interesting read. Many of you may know all this already.

http://www.forbes.com/sites/csylt/2014/07/14/the-secrets-behind-disneys-2-2-billion-theme-park-profits/

[norhel]

Good article. Seems that they've done their research.

[andrewuk]

I sort of knew this but only in bits and pieces, the article pulls everything together very well.

[Sulley's Arms]

I must be reading the contract extracts incorrectly, because I thought DLP had to pay TWDC each time they have different characters (therefore they don't bother) but the way I read this it seems to suggest that they pay a %age of the take each year, not linked to which characters they have.

But if that were the case, surely they'd have loads of different characters all the time - of course, the ones they have are great, but we have met them a million times and new ones would make trips to DLP even more appealing.

[DisneyRon]

I'm assuming they have a blanket license deal for the broad Disney IP use in the park, but they may still need to license individual costumes for the CMs, something that could get pretty costly I imagine if you refreshed regularly.