In case you have not heard, Playhouse Disney will be changing starting in 2011 to Disney Junior on the program blocks and networks. In addition, SoapNET in the USA will be changing to an American version of Disney Junior in 2012.
I think this might be an opportunity to change the Playhouse Diney show in both DHS as WDS...
From Broadcast (//http://www.broadcastnow.co.uk/news/broadcasters/disney-jnr-boost-viewers-after-leaving-playhouse/5028901.article):
QuoteDisney Jnr boost viewers after leaving Playhouse
17 June, 2011 | By Alex Farber
Disney Junior has posted a 37% increase in ratings in its first month following the channel's rebrand from Playhouse Disney.
The pay TV pre-school channel which was revamped in May reached 4.5m viewers in its first four weeks on air with a record-breaking average of 110,000 people tuning in on the 7 May launch day.
Disney Junior has also made gains online with traffic up by almost 50% year-on-year. Visitors to the dedicated Facebook page doubled, with the news feed receiving 1.6m views and YouTube video views trebling throughout May.
The rebrand which kicked off in the UK, will continue across EMEA throughout the year.
Boel Ferguson, General Manager for Disney Channels UK & Ireland said the figures proved the success of the re-brand. "These record-breaking figures are testament to the strength of Disney Junior, our new multiplatform brand," he said.
Disney plans to unveil a range of new shows for the rest of the year at a showcase event on 6 July.
Looking good!
The shows at DCA and DHS were updated last February to include Jake and the Never Land Pirates. As for the 24/7 channel, that launches on March 23rd here in the States.
If they updated the WDS to include Jake et al my little boy would be in 7th heaven!